A change
in velocity.
Pre-seed, MENA. For the few founders already climbing.
Ethos
We invest in the person, not the deck.
We write the first cheque, then spend twelve weeks inside the company earning the right to have written it. The deck pivots, the market pivots, the founder does not.
We look for people personally implicated in the problem, who think in systems rather than features, and who would still be building this if nobody funded it. Not incremental improvements. Work that reads as inevitable in hindsight.
Four of us, operators before investors. None of us has a fund track record to point at. We would rather be judged on the work.
- Stage
- Pre-seed
- First cheque
- $25K to $50K
- Instrument
- Post-money SAFE
- Pace
- 3 to 5 companies a year
- Time
- 12 weeks inside each one
Partners
Four founders. Four disciplines.
Every partner is a multiple-time founder.
Nawaf Haffadh
General Partner
Finance and Capital
Co-founder of PicklePoint and a founding member of DOO. Started his career at a Big Four firm and leads financial strategy.
Ali AlToblani
General Partner
Business and Operations
Co-founder of DOO. Former UN ITU representative, with a career in telecom, global partnerships and cross-border enterprise expansion.
Ahmed Haffadh
General Partner
Technology and AI
Co-founder of PicklePoint and a founding member of DOO, where he has taken AI from build to live deployment across enterprise operations.
Isa Haji
General Partner
Product and Infrastructure
Co-founder of Kulsha, a logistics company, and a founding member of DOO, where he builds product and the infrastructure beneath it.